Water conservation is not an end in itself. Planners should specify how water conservation fits with the needs of the water system and its customers. Often this means setting goals for achieving water savings that an entity identifies as being either:
Required to balance future water demand with future available water supply; or
Cost-effective based on the incremental or marginal costs of new water supplies.
Other benefits of water conservation may be incorporated into goal statements. In all cases, water conservation goals should provide a “yardstick” for measuring the effectiveness of the conservation plan’s implementation.
Setting goals related to the amount of water that “will be saved” through future conservation efforts is a requirement of the Water Conservation Act of 2004.
Develop reasonable, measurable water conservation goals based on anticipated benefits for the water system and its customers.